Sunday, December 18, 2011

Nature Of Agricultural Maketing In Nepal

Unorganised : The agricultural marketing system in the country is  not found qrganised.The faemers
produced small quantities of food grains, vwgetables, fruits, and other commodities and sell in the village
 and fulfil their basic needs. At present weight, price, quality control and other the village are not systematic. Agriculture marketing works in the interest of individuals which help big farmers only and large number of small farmers are always deprived of due benefits.
:  Agriculture production and marketing both are seosonal activities in rural Nepal. Since there
is lack of storage facilities, whatever the farmers grow and produce are brought to the market immediately after harvesting. This obviously causes over supply in the market compelling the farmers to sell their products at unfairly lower price.
 Indequate number of market centres:  Market centers are inadequate in number edspecially in the hills and mountain regions. people have to travel long distance for hours to reach the nearest market centres. This natually limits trade of the agriculture products. Especially perishable goods are badly affected. limits trade of the agriculture products. Especially preshable goods are badly affected
Small size of the market:   Due to subsistence farming, the volume of marketable surplus generated by village farmers is very low. This situation discourages them from travelling to a
better market wherein they could obtain a better price. As a consequencwe, this limits the extent
or size of a rural market.
Poor marketing network:     Given the topography and lack of proper and adequate transportantion
and communication system, agriculture market in nepal are not well integrated. Normally, there is food surplus in the terai whereas most of the hill districts remain food deficit areas during a major part of the year.
Influence of indian market:      Because of the long open border between india and Nepal agriculture marketing is directly influenced by price and quality of the commodity across the boarder. Generally, indian agriculture production system is more efficient and their products are cheaper then the products of Nepal. this adversely affects the Nepalese agriculture market.

Predominance of intermediaries:      Agriculture marketing in Nepal is characterised by the predominance of intermediaries. intermediaries visit door-to-door and buy products at very low price and sell the same to other consumers at higher prices. In this proces they make substantial profits.

Individualized marketing:    Since rural farmers are not organised, they are compelled to sell their products individually. their bargaining capacity is thus weak. Whatever institutions have come up recently for their protection have not been able to operate effectively due to organisational and financial difficulties.


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